BECK’S PLAYABLE POSTER

Introducing the world’s first stand alone outdoor playable poster.

Winner of the silver Clio Award for Music Events and Engagement in 2014.

Novalia were commissioned by New Zealand creative agency Shine in collaboration with Beck’s beer to enable interactivity in their posters for New Zealand Music Month.

Beck’s wanted to ramp up their involvement with local music by commissioning emerging artists to create one off tracks and showcasing them on a world first interactive music-street poster.

The posters were displayed in cities around New Zealand, allowing the public to directly interact with them and play the tracks of emerging artists such as Lawrence Arabia and Ghost Wave.

Using Novalia’s capacitive touch technology, the interactive touch points on the posters allow their audience not only to choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.

Coming to a poster site near you this NZ Music Month.

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