BUD LIGHT SXSW
Working with MediaCom for Bud Light, Novalia created 4 interactive installations around Austin Texas for SXSW Music and Interactive 2016.
The installations showcased how Bud Light champions both new music and innovation as one of the main sponsors at SXSW and curator of the Bud Light House. Novalia were commissioned to create a different installation in a variety of locations around the city- A 20 ft wall at the Austin Convention Centre, two installations in the VIP Lounge at the Bud Light House and a 50 ft playable wall on Brazos Street.
Each playable wall allowed guests and attendees to remix music from artists such as X Ambassadors, Aluna George, Jack Garrett and Zedd. Touching the hotspots on the walls triggered a bluetooth MIDI signal to be sent into Ableton, launching and layering up loops, beats, vocals and individual instruments. Each installation included hundreds of touchpoints, allowing users to create their own unique remix through touching different combinations of hotspots, or collaborate together to create music. Users were able to listen wirelessly either through integrated speakers or through silent disco headphones, switching between three channels to listen to different live mixes.
Novalia designed and produced the project in collaboration with MediaCom from concept and creative to music production, build and execution, using patented technology to create an immersive experiential environment.