BECK’S PLAYABLE POSTER
Introducing the world’s first stand alone outdoor playable poster.
Winner of the silver Clio Award for Music Events and Engagement in 2014.
Beck’s wanted to ramp up their involvement with local music by commissioning emerging artists to create one off tracks and showcasing them on a world first interactive music-street poster.
Using Novalia’s capacitive touch technology, the interactive touch points on the posters allow their audience not only to choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.
Coming to a poster site near you this NZ Music Month.