DUNKIN’ DONUTS: SUMMER SOUNDTRACK
Partnering with Dunkin Donuts and Hill Holliday, Novalia created musically enhanced interactive posters that were featured at Dunkin Donuts Summer Soundtrack events in different US cities.
Cities included Philadelphia, Miami, Chicago, New York and Boston.
Dunkin‘ Donuts and Spotify partnered up this Summer for the DD Summer Soundtrack program, a series of five outdoor pop-up concerts each featuring an emerging artist curated from the Spotify catalogue. Each show featured 30 minutes of music from the band, VIP hospitality tent and free iced coffee samples for all attendees.
These posters were featured inside and outside the VIP tent, allowing them to be accessible to both those within the tent as well as those outside. Attendees were invited to touch different hot spots on the posters to create a mix of different musical sounds and play their own effects in time to the live music.