MC CANN HEALTH: CLIO AWARDS
Novalia collaborated with McCann Health to create interactive talking posters for the Clio Healthcare Awards.
The posters were sent out to selected creative directors of healthcare agencies around the world just in time for the award’s call for entries. Our technology enabled McCann to marry visual and audio in an innovative way, allowing them to turn an ordinary call for entries poster into a really cut-through medium and bringing to life Clio Health’s message of just how brutal healthcare can be.
McCann Health designed the poster to play a range of remarks the viewer can hear by touching the Clio statue’s sore points, highlighting that when you win a Clio statue, it is worth the pain.
“The first time we pitched the idea to our clients at Clio Health, they were sold”