CRUST PIZZA: MIX IT UP

Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters.

The playful outdoor execution from an original creative concept by 3rdspace, features vinyl posters embedded with Novalia’s capacitive touch technology that allows passers-by to literally remix music on a super-sized pizza shaped DJ deck.

The playable Citylights and StreetTalk panels are located in high pedestrian, high dwell time locations in Sydney, Melbourne and Brisbane ensuring the campaign ‘makes everyday moments more delightful’ for commuters and pedestrians, throughout the day.

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