With a passion for merging the physical and digital worlds, Novalia has been at the forefront of global firsts and pioneering projects. Here are some of our favourite collaborations.
COCA COLA | DROP THE BEAT
NETFLIX
THE SMITHSONIAN | POLYGLOT
PURINA ONE | EXPERIENTIAL SAMPLING
CAPITAL ONE | SUPERHERO POSTERS
IKEA | MEMPHIS BLUES
DISNEY | COCO MUSIC WALL
DISNEY MUSIC | 60TH ANNIVERSARY POSTER
CRUST PIZZA | MIX IT UP
MCDONALDS | MCTRAX
IHMEC | ROCK 'N ROLL REVOLUTION
HERSHEY'S | TAKE5 REMIXER
BECKS | NZ MUSIC MONTH
BRIEF
Introduce the public to up and coming New Zealand artists during NZ Music Month
ACTIVATION
Large format posters allowed people to touch and listen to new artists. Placing these posters in the street ensured that the experience was accessible to everyone, creating a new generation of fans to support local music.
IMPACT
Winner of the Silver Clio award for music events and engagement.