With a passion for merging the physical and digital worlds, Novalia has been at the forefront of global firsts and pioneering projects. Here are some of our favourite collaborations.
COCA COLA | DROP THE BEAT
NETFLIX
THE SMITHSONIAN | POLYGLOT
PURINA ONE | EXPERIENTIAL SAMPLING
CAPITAL ONE | SUPERHERO POSTERS
IKEA | MEMPHIS BLUES
DISNEY | COCO MUSIC WALL
DISNEY MUSIC | 60TH ANNIVERSARY POSTER
CRUST PIZZA | MIX IT UP
MCDONALDS | MCTRAX
IHMEC | ROCK 'N ROLL REVOLUTION
HERSHEY'S | TAKE5 REMIXER
NETFLIX
BRIEF
Netflix wanted to create an immersive experience for VIPs during the pandemic, allowing them to experience soundtracks to hit shows at home.
ACTIVATION
The Playlist Posters created a unique way for people to engage with the Netflix Playlist campaign without leaving the house. Interactive posters were shipped out as part of a VIP pack, where they could activate the touchpoints and listen to soundtracks from shows including The Power of the Dog,
Bo Burnham & Bridgerton.
Created for NVE agency, the project successfully delivered an immersive experience for people at home, at a time when opportunities for public experiential marketing campaigns were unavailable due to the pandemic.