BRIEF Create an innovative sampling experience to generate excitement about the new Take 5 bar. SOLUTION As part of the Respect The Remix experiential sampling campaign, we created music remixing chocolate boxes that captivated consumer attention during the sampling process- highlighting Take 5 to a millennial audience. RESULTS 1200 samples delivered Overall, the Respect The Remix sampling campaign contributed to a 47% increase in brand awareness & 46% uplift in sales.