With a passion for merging the physical and digital worlds, Novalia has been at the forefront of global firsts and pioneering projects. Here are some of our favourite collaborations.
COCA COLA | DROP THE BEAT
NETFLIX
THE SMITHSONIAN | POLYGLOT
PURINA ONE | EXPERIENTIAL SAMPLING
CAPITAL ONE | SUPERHERO POSTERS
IKEA | MEMPHIS BLUES
DISNEY | COCO MUSIC WALL
DISNEY MUSIC | 60TH ANNIVERSARY POSTER
CRUST PIZZA | MIX IT UP
MCDONALDS | MCTRAX
IHMEC | ROCK 'N ROLL REVOLUTION
HERSHEY'S | TAKE5 REMIXER
HERSHEY'S | TAKE5 REMIXER
BRIEF
Create an innovative sampling experience to generate excitement about the new Take 5 bar.
SOLUTION
As part of the Respect The Remix experiential sampling campaign, we created music remixing chocolate boxes that captivated consumer attention during the sampling process- highlighting Take 5 to a millennial audience.
RESULTS
1200 samples delivered
Overall, the Respect The Remix sampling campaign contributed to a 47% increase in brand awareness & 46% uplift in sales.