With a passion for merging the physical and digital worlds, Novalia has been at the forefront of global firsts and pioneering projects. Here are some of our favourite collaborations.
COCA COLA | DROP THE BEAT
NETFLIX
THE SMITHSONIAN | POLYGLOT
PURINA ONE | EXPERIENTIAL SAMPLING
CAPITAL ONE | SUPERHERO POSTERS
IKEA | MEMPHIS BLUES
DISNEY | COCO MUSIC WALL
DISNEY MUSIC | 60TH ANNIVERSARY POSTER
CRUST PIZZA | MIX IT UP
MCDONALDS | MCTRAX
IHMEC | ROCK 'N ROLL REVOLUTION
HERSHEY'S | TAKE5 REMIXER
IKEA | MEMPHIS BLUES
BRIEF
Create an experiential direct mail campaign that showcases the opening of IKEA Memphis to local IKEA family members.
ACTIVATION
300 interactive invitations were posted to IKEA family members. Each invitation opens to reveal a pop-up Beale Street. Peeking through the windows revealed delicately styled rooms featuring IKEA furnishings. Interacting with the touchpoints on each box enabled invitees to play the blues, with loops created by sampling the sounds of the home- kitchen drum kits, glass piano melodies and bluesey guitars combine into a unique remix.